Knorr Professional Bases True Flavor
Chefs know real ingredients when they taste them. The Alchemedia Project helped demonstrate the unquestionable quality of Knorr® Professional Bases by getting chefs to taste for themselves.
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Increasingly tight labor and budget realities have chefs looking at the pantry and walk-ins, reconsidering ingredients. With this campaign, we’re showing operators how ready-made bases made with real ingredients can stand up to any other base they use—even scratch.
The Point
Differentiate and Engage
Make operators see the value of using flavorful bases prepared with real ingredients.
The Plan
Tell and Show
Use media to tell all about the authentic flavor profiles of Knorr® Professional Bases. Then have them give it a try.
The Idea
True Flavor You Can Taste
With a campaign alive with images of busy chefs perfecting gorgeous dishes in all-too-familiar dinner rushes, we brought to life the authentic character at the heart of the brand. We were able to allow chefs to see how Knorr® Professional Bases could work in their back-of-house before sending a sample to their kitchen doors.
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