Knorr Professional Bases True Flavor

Chefs know real ingredients when they taste them. The Alchemedia Project helped demonstrate the unquestionable quality of Knorr® Professional Bases by getting chefs to taste for themselves.


Scroll For More

Increasingly tight labor and budget realities have chefs looking at the pantry and walk-ins, reconsidering ingredients. With this campaign, we’re showing operators how ready-made bases made with real ingredients can stand up to any other base they use—even scratch.

The Point

Differentiate and Engage

Make operators see the value of using flavorful bases prepared with real ingredients.

The Plan

Tell and Show

Use media to tell all about the authentic flavor profiles of Knorr® Professional Bases. Then have them give it a try.

The Idea

True Flavor You Can Taste

With a campaign alive with images of busy chefs perfecting gorgeous dishes in all-too-familiar dinner rushes, we brought to life the authentic character at the heart of the brand. We were able to allow chefs to see how Knorr® Professional Bases could work in their back-of-house before sending a sample to their kitchen doors.

Knorr landing page on laptop
Knorr landing page on tablet
Knorr digital ads on mobile devices

Find out how to put solutions like this to work for you.

Locations In:

BOSTON, Massachusetts
CHICAGO, Illinois
DENVER, Colorado
IRVINE, California

NEW YORK, New York
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.

Subscribe To Our Newsletter

You may unsubscribe from our newsletter at any time. See our Privacy Policy for more information on how we store and protect your data.

©2023 Marlin Network. An Advantage Marketing Partner. Trading as ADV.    |     Privacy & Cookie Policy     |     Careers

Scroll to Top

This website uses cookies to ensure you get the best experience on our website.