Knorr Professional Bases True Flavor

Chefs know real ingredients when they taste them. The Alchemedia Project helped demonstrate the unquestionable quality of Knorr® Professional Bases by getting chefs to taste for themselves.

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Increasingly tight labor and budget realities have chefs looking at the pantry and walk-ins, reconsidering ingredients. With this campaign, we’re showing operators how ready-made bases made with real ingredients can stand up to any other base they use—even scratch.

The Point

Differentiate and Engage

Make operators see the value of using flavorful bases prepared with real ingredients.

The Plan

Tell and Show

Use media to tell all about the authentic flavor profiles of Knorr® Professional Bases. Then have them give it a try.

The Idea

True Flavor You Can Taste

With a campaign alive with images of busy chefs perfecting gorgeous dishes in all-too-familiar dinner rushes, we brought to life the authentic character at the heart of the brand. We were able to allow chefs to see how Knorr® Professional Bases could work in their back-of-house before sending a sample to their kitchen doors.

Knorr landing page on laptop
Knorr landing page on tablet
Knorr digital ads on mobile devices

Find out how to put solutions like this to work for you.

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

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