Louisiana Hot Sauce Foodservice Campaign

Louisiana Brand Hot Sauce was sitting on the shelves in many restaurants, untouched unless guests proactively requested it. We set out to change that by demonstrating to operators what a valuable condiment AND ingredient it could be. We sought to get it off that shelf and into — or onto — dishes all across restaurant menus.

Louisiana Hot Sauce Logo

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The Point

Create New Uses for Louisiana Brand Hot Sauce

Establish Louisiana Brand as the go-to hot sauce to satisfy chefs’ demands back of house as well as guests’ demands front of house.

The Plan

Make It Inspiring

Demonstrate the versatility of Louisiana Brand Hot Sauce with inspiring and practical recipes, videos, photos and more.

The Idea

Louisiana In / Louisiana On

Simply and effectively show how Louisiana Brand Hot Sauce supports dishes across the menu with the swap of a single letter.

The Photography

We developed recipes to demonstrate Louisiana’s versatility back and front of house, as well as 4 recipe videos and 10 photos.

Each ad simply demonstrates the uses of Louisiana Brand Hot Sauce IN dishes back of house as an ingredient and ON dishes front of house as a condiment.

The Payoff

All New Uses for Louisiana Brand Hot Sauce

> 1MM impressions
> 2,800 landing page visits
Countless happy chefs and guests.

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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