Louisiana Hot Sauce Foodservice Campaign
Louisiana Brand Hot Sauce was sitting on the shelves in many restaurants, untouched unless guests proactively requested it. We set out to change that by demonstrating to operators what a valuable condiment AND ingredient it could be. We sought to get it off that shelf and into — or onto — dishes all across restaurant menus.
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The Point
Create New Uses for Louisiana Brand Hot Sauce
Establish Louisiana Brand as the go-to hot sauce to satisfy chefs’ demands back of house as well as guests’ demands front of house.
The Plan
Make It Inspiring
Demonstrate the versatility of Louisiana Brand Hot Sauce with inspiring and practical recipes, videos, photos and more.
The Idea
Louisiana In / Louisiana On
Simply and effectively show how Louisiana Brand Hot Sauce supports dishes across the menu with the swap of a single letter.
The Photography
We developed recipes to demonstrate Louisiana’s versatility back and front of house, as well as 4 recipe videos and 10 photos.
Each ad simply demonstrates the uses of Louisiana Brand Hot Sauce IN dishes back of house as an ingredient and ON dishes front of house as a condiment.
The Payoff
All New Uses for Louisiana Brand Hot Sauce
> 1MM impressions > 2,800 landing page visits Countless happy chefs and guests.
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