McCain Foods’ website makeover was a key part of the company’s plan to “walk the walk” as an indispensable partner and solution provider to operators.
McCain Foods wanted to make its site work harder for operators with richer content and faster, easier ways of searching products, tools and other information.
Better product categorization, guided identification and improved site search were at the top of the to-do list, along with more points of email registration and sales contact.
With the enhanced readability of an all-black background, the new site makes products, insights, culinary and merchandising quick to find, with smart results to introduce operators to related solutions.
Site traffic rose more than 25%
Article views increased over 60%
Video plays and content downloads were up over 15%
Return users increased 113%
Overall site conversion rate increased 54%
KANSAS CITY, Missouri
ST. LOUIS, Missouri
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.