McCain Website Makeover
McCain Foods’ website makeover was a key part of the company’s plan to “walk the walk” as an indispensable partner and solution provider to operators.
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The Point
Engage More
McCain Foods wanted to make its site work harder for operators with richer content and faster, easier ways of searching products, tools and other information.
The Plan
Revamp the Experience
Better product categorization, guided identification and improved site search were at the top of the to-do list, along with more points of email registration and sales contact.
The Idea
A Sleek, Modern, Trend-Forward Site
With the enhanced readability of an all-black background, the new site makes products, insights, culinary and merchandising quick to find, with smart results to introduce operators to related solutions.
The Payoff
More Traffic, Data Capture and Engagement
Site traffic rose more than 25%
Article views increased over 60%
Video plays and content downloads were up over 15%
Return users increased 113%
Overall site conversion rate increased 54%
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