McCain Food & Beer Pairings Mastered
McCain Foods wanted to show restaurant operators how bold pairings of craft brews and recipes using its products could attract traffic and encourage sales at the table.
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The Point
Bold Food Brings Out a Beer’s Flavor
Show that bold pairings of McCain Foods’ spicy appetizers and beer-battered products can help operators boost sales of their two most profitable menu categories: apps and craft beer.
The Plan
Make McCain a Pairing Resource
Connect restaurants with inspiration for bold food and beer pairings by leveraging McCain’s recipe expertise.
The Idea
Pair & Share
By showing combos of shareable food partnered with different craft beers, the creative visually suggests the pairing possibilities.
By showing combos of shareable food partnered with different craft beers, the creative visually suggests the pairing possibilities.
Social media ads and email blasts enhanced operator awareness and drove traffic to the pairing campaign landing page.
The Payoff
Pairings Work
Email blasts promoting pairings created spikes in website traffic with each wave. And in digital ads, the pairings call-to-action performed better than any other in driving click-through.
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