McCain Food & Beer Pairings Mastered

McCain Foods wanted to show restaurant operators how bold pairings of craft brews and recipes using its products could attract traffic and encourage sales at the table.
McCain Foodservice logo

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The Point

Bold Food Brings Out a Beer’s Flavor

Show that bold pairings of McCain Foods’ spicy appetizers and beer-battered products can help operators boost sales of their two most profitable menu categories: apps and craft beer.

The Plan

Make McCain a Pairing Resource

Connect restaurants with inspiration for bold food and beer pairings by leveraging McCain’s recipe expertise.

The Idea

Pair & Share

By showing combos of shareable food partnered with different craft beers, the creative visually suggests the pairing possibilities.

By showing combos of shareable food partnered with different craft beers, the creative visually suggests the pairing possibilities.

McCain Spicy Pickle Fries and Beers
McCain Anchor Spicy Cheese Curds and Beers
McCain Moore's Spicy Onion Straws and Beers

Social media ads and email blasts enhanced operator awareness and drove traffic to the pairing campaign landing page.

McCain Kegs magazine ad

The Payoff

Pairings Work

Email blasts promoting pairings created spikes in website traffic with each wave. And in digital ads, the pairings call-to-action performed better than any other in driving click-through.

Find out how to put solutions like this to work for you.

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

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