McCain Takeout Campaign:
Making Crispy Delivery Fries a Sure Thing

Takeout & delivery orders are booming across foodservice. McCain Foods renamed and repositioned its stay-crispy coated fries to take advantage of the market’s long-holding needs.

McCain Foodservice logo

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See The Alchemedia Project’s approach to helping McCain Foods position its stay-crispy fry for the growing takeout and delivery market.

The Point

Say No to Sog

Fries are often the first thing people taste in a delivery order. But most fries become soggy by the time they arrive at their destination. McCain® SureCrisp Fries are the consumer-preferred exception.

The Plan

Take on Takeout & Delivery Challenges with a Better Fry

Position McCain® SureCrisp Fries as the crispy solution to soggy delivery fries with their ability to hold up to 30 minutes after frying.

The Idea

Crispy All the Way

For the small-space digital media that comprised most of the campaign’s communication opportunities, we intentionally kept creative graphically bold with simple, brief statements about the crispy fry benefit.

McCain Surecrisp fries

We created a bold McCain® SureCrisp™ web presence featuring a variety of takeout and delivery, as well as dine-in applications.

McCain Surecrisp fries, baked beans, and brisket
McCain Surecrisp fries and club sandwich
McCain Surecrisp magazine ad

The Payoff

Creative That Engaged

Media that drove to the campaign anthem video received high reader engagement, and operators proved willing to click on the banner ads and e-blasts to find out how SureCrisp™ fries delivered on the need for crispy takeout & delivery fries.

Find out how to put solutions like this to work for you

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