McCain Takeout Campaign:
Making Crispy Delivery Fries a Sure Thing
Takeout & delivery orders are booming across foodservice. McCain Foods renamed and repositioned its stay-crispy coated fries to take advantage of the market’s long-holding needs.
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See The Alchemedia Project’s approach to helping McCain Foods position its stay-crispy fry for the growing takeout and delivery market.
The Point
Say No to Sog
Fries are often the first thing people taste in a delivery order. But most fries become soggy by the time they arrive at their destination. McCain® SureCrisp™ Fries are the consumer-preferred exception.
The Plan
Take on Takeout & Delivery Challenges with a Better Fry
Position McCain® SureCrisp™ Fries as the crispy solution to soggy delivery fries with their ability to hold up to 30 minutes after frying.
The Idea
Crispy All the Way
For the small-space digital media that comprised most of the campaign’s communication opportunities, we intentionally kept creative graphically bold with simple, brief statements about the crispy fry benefit.
We created a bold McCain® SureCrisp™ web presence featuring a variety of takeout and delivery, as well as dine-in applications.
The Payoff
Creative That Engaged
Media that drove to the campaign anthem video received high reader engagement, and operators proved willing to click on the banner ads and e-blasts to find out how SureCrisp™ fries delivered on the need for crispy takeout & delivery fries.
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