Takeout & delivery orders are booming across foodservice. McCain Foods renamed and repositioned its stay-crispy coated fries to take advantage of the market’s long-holding needs.
See The Alchemedia Project’s approach to helping McCain Foods position its stay-crispy fry for the growing takeout and delivery market.
Fries are often the first thing people taste in a delivery order. But most fries become soggy by the time they arrive at their destination. McCain® SureCrisp™ Fries are the consumer-preferred exception.
Position McCain® SureCrisp™ Fries as the crispy solution to soggy delivery fries with their ability to hold up to 30 minutes after frying.
For the small-space digital media that comprised most of the campaign’s communication opportunities, we intentionally kept creative graphically bold with simple, brief statements about the crispy fry benefit.
We created a bold McCain® SureCrisp™ web presence featuring a variety of takeout and delivery, as well as dine-in applications.
Media that drove to the campaign anthem video received high reader engagement, and operators proved willing to click on the banner ads and e-blasts to find out how SureCrisp™ fries delivered on the need for crispy takeout & delivery fries.
KANSAS CITY, Missouri
NEW YORK, New York
ST. LOUIS, Missouri
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.