STŌK Cold Brew Attracts a New Kind of Consumer
STŌK gained national distribution agreements with top convenience store distributors.
Scroll For More
The Point
Help Operators Capitalize on the Cold Brew Movement
Support retail and foodservice outlets in their efforts to capture their fair share of the growing third wave coffee movement with Millennial consumer targets who want on-the-go cold brew coffee options.
The Plan
Integrated Marketing Plan to Drive Sales Efforts and Operator Trial
By building an integrated plan, we enabled the sales team to convey a story that communicated the consumer desire and sales opportunity for adding a cold brew to their beverage lineup. Doing so created awareness with operators through paid media, public relations, industry events and owned media.
The Idea
Connecting Operators With the Next Generation of Coffee Drinkers
We helped operators see how they could capture more coffee occasions through the “Look at you go” campaign, demonstrating that STŌK cold brew would reach and satisfy a new consumer type.
Sales pitch tools including presentation deck, product collateral and free case offer.
National digital campaign with regional targeting reached convenience store, drug store and non-commercial operators driving to a campaign landing page.
Industry trade show support and engagement activities at NACS, FARE & NACUFS.
The Payoff
STŌK gained national distribution agreements with top convenience store distributors.
Paid media resulted in half of a million impressions, driving visits to the landing page and generating new leads. Selling efforts and tradeshow activities resulted in pitch meetings with some of the largest convenience store chains in the country.
See More Work By The Alchemedia Project
The Alchemedia Project: Anchor
The Alchemedia Project: Town Dock Brand Campaign Refresh
The Alchemedia Project: McCain Takeout Campaign
The Alchemedia Project: McCain Beer Pairings Campaign
The Alchemedia Project: Louisiana Hot Sauce
The Alchemedia Project: Hostess Deep Fried Twinkie
The Alchemedia Project: McCain Sidekick Program Launch
The Alchemedia Project: Seventh Generation
The Alchemedia Project: McCain VR
The Alchemedia Project: Brew City AR
The Alchemedia Project: Stok
The Alchemedia Project: Burger Route
The Alchemedia Project: Draggin
The Alchemedia Project: Minor’s Salute to Chefs
The Alchemedia Project: Knorr
The Alchemedia Project: Hellmann’s Video Campaign
The Alchemedia Project: Brew City Brand Refresh
Find out how to put solutions like this to work for you.
BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
BOSTON, Massachusetts
CHICAGO, Illinois
DENVER, Colorado
IRVINE, California
KANSAS CITY, Missouri
MINNEAPOLIS, Minnesota
NEW YORK, New York
SPRINGFIELD, Missouri
ST. LOUIS, Missouri
For brands that are going places.
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.
Subscribe To Our Newsletter
You may unsubscribe from our newsletter at any time. See our Privacy Policy for more information on how we store and protect your data.
©2022 Marlin Network. An Advantage Marketing Partner. Trading as ADV. | Privacy & Cookie Policy | Careers