STŌK gained national distribution agreements with top convenience store distributors.
Support retail and foodservice outlets in their efforts to capture their fair share of the growing third wave coffee movement with Millennial consumer targets who want on-the-go cold brew coffee options.
By building an integrated plan, we enabled the sales team to convey a story that communicated the consumer desire and sales opportunity for adding a cold brew to their beverage lineup. Doing so created awareness with operators through paid media, public relations, industry events and owned media.
We helped operators see how they could capture more coffee occasions through the “Look at you go” campaign, demonstrating that STŌK cold brew would reach and satisfy a new consumer type.
Sales pitch tools including presentation deck, product collateral and free case offer.
National digital campaign with regional targeting reached convenience store, drug store and non-commercial operators driving to a campaign landing page.
Industry trade show support and engagement activities at NACS, FARE & NACUFS.
Paid media resulted in half of a million impressions, driving visits to the landing page and generating new leads. Selling efforts and tradeshow activities resulted in pitch meetings with some of the largest convenience store chains in the country.
KANSAS CITY, Missouri
ST. LOUIS, Missouri
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.