STŌK Cold Brew Attracts a New Kind of Consumer

STŌK gained national distribution agreements with top convenience store distributors.

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The Point

Help Operators Capitalize on the Cold Brew Movement

Support retail and foodservice outlets in their efforts to capture their fair share of the growing third wave coffee movement with Millennial consumer targets who want on-the-go cold brew coffee options.

The Plan

Integrated Marketing Plan to Drive Sales Efforts and Operator Trial

By building an integrated plan, we enabled the sales team to convey a story that communicated the consumer desire and sales opportunity for adding a cold brew to their beverage lineup. Doing so created awareness with operators through paid media, public relations, industry events and owned media.

The Idea

Connecting Operators With the Next Generation of Coffee Drinkers

We helped operators see how they could capture more coffee occasions through the “Look at you go” campaign, demonstrating that STŌK cold brew would reach and satisfy a new consumer type.

STŌK sell sheet

Sales pitch tools including presentation deck, product collateral and free case offer.

STŌK margin ad on a laptop
STŌK campaign landing page

National digital campaign with regional targeting reached convenience store, drug store and non-commercial operators driving to a campaign landing page.

STŌK trade show poster

Industry trade show support and engagement activities at NACS, FARE & NACUFS.

The Payoff

STŌK gained national distribution agreements with top convenience store distributors.

Paid media resulted in half of a million impressions, driving visits to the landing page and generating new leads. Selling efforts and tradeshow activities resulted in pitch meetings with some of the largest convenience store chains in the country.

Find out how to put solutions like this to work for you.

Locations In:

BOSTON, Massachusetts
CHICAGO, Illinois
DENVER, Colorado
IRVINE, California

NEW YORK, New York
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.

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