The Town Dock Brand Campaign Refresh

As longtime suppliers of the highest quality wild-caught calamari, a refresh was in order to increase brand awareness and interaction of the brand at Seafood Expo North America (SENA) and beyond.

The Town Dock logo

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The Point

Become the most trusted source for calamari in foodservice.

Set The Town Dock apart by highlighting their 40+ years of expertise and best-in-class service in a way that will capture attention and foster greater personal connection.

The Plan

Speak the language of operators.

Display expertise, understanding, and the company’s customized approach through refreshed branding showcased at the SENA booth as well as in paid media, collateral, website updates, videos and culinary exploration that showcases product versatility.

The Idea

A bold look and more emotional approach.

The visual approach provides a feeling of authority and know-how that’s balanced with fun graphics and inspirational photography while consistent messaging strives to be as heartfelt as the people who work at The Town Dock.

the Town Dock branding elements
the Town Dock brand guidelines
the Town Dock website
the Town Dock tradeshow booth

The Payoff

Success at SENA

The branding proved to be a hit at the show.

  • Heavy flow of traffic at the booth
  • Multiple attendees commented on how impressed they were by the booth—including competitors!

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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