The Town Dock Brand Campaign Refresh
As longtime suppliers of the highest quality wild-caught calamari, a refresh was in order to increase brand awareness and interaction of the brand at Seafood Expo North America (SENA) and beyond.
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The Point
Become the most trusted source for calamari in foodservice.
Set The Town Dock apart by highlighting their 40+ years of expertise and best-in-class service in a way that will capture attention and foster greater personal connection.
The Plan
Speak the language of operators.
Display expertise, understanding, and the company’s customized approach through refreshed branding showcased at the SENA booth as well as in paid media, collateral, website updates, videos and culinary exploration that showcases product versatility.
The Idea
A bold look and more emotional approach.
The visual approach provides a feeling of authority and know-how that’s balanced with fun graphics and inspirational photography while consistent messaging strives to be as heartfelt as the people who work at The Town Dock.
The Payoff
Success at SENA
The branding proved to be a hit at the show.
- Heavy flow of traffic at the booth
- Multiple attendees commented on how impressed they were by the booth—including competitors!
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