The Point

A Whole New Opportunity

Nutritional requirements indicate that beans need to be offered on K-12 menus. Bush's launched two new flavors: Taco Fiesta Black Beans and Cajun Red Beans, providing foodservice directors with tasty, easy and cost-efficient meal solutions for their schools.

The Plan

A Whole New Approach

Reposition beans from a side to a value-added center-of-plate protein option with the launch of two new foodservice flavors.

The Idea

A Whole New Appreciation

We launched these products with a fun Chopped-style video to highlight the range of options easy entrées offer kitchens, even with limited time and ingredients. We followed up with an integrated awareness campaign showcasing some of the mouthwatering possibilities that can be easily created at a surprisingly low cost—something schools always appreciate.

The Work

Bush’s Best® Easy Entrées are beans-immersed-in-sauce creations that give K-12 kitchens a rich, spicy, flavorful foundation upon which they can build an incredible variety of delicious, nutritious meals in moments.


The Payoff

A Whole New Adoption

The launch was so successful, a third product was introduced to extend the line: Maple Baked Beans. Feedback and sales results indicated that culinary ideas and visuals were key to sampling and trial of the product, and leveraging the Bush's brand FOH helped with adoption from students.

Find out how we can put solutions like these to work for you.

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