The Point

That’s A Lot Of Wings

American’s consume 14 billion wings annually and serving the most flavorful wings will positively impact an operator’s bottom line. Frank’s RedHot® is the #1 Brand Hot Sauce – Patrons expect wings made with their favorite hot sauce and look favorably on restaurants that serve it.

The Plan

A Trusted Brand & Partner

Bolster Frank’s RedHot® as a valuable and trusted partner to help elevate operator wing offerings by launching the Frank’s King of Wings program. It provides operators with everything they need to take their wing business to the next level in one place. By partnering with Heineken and focusing on key wing eating occasions throughout the year, Frank’s is able to provide operators with the resources they need to build patron excitement and increase traffic to their operation.

The Idea

Making Wings Greater provides operators with an easy-to-use resource for discovering new and trending wing recipes including beer pairing ideas, consumer insights and tips on how to choose the best wing for their operational needs. The site provides them with business building ideas including seasonal promotions and merchandising to help generate awareness and excitement with their patrons.

The Work

Frank’s RedHot® is the sauce that started the Buffalo wing craze in 1964. Wings have evolved over the past 50 years and continue to be an increasingly popular menu item with consumers and patrons.

The Payoff

That’s A Lot Of Excitement

90% of operators said the Frank’s RedHot® promotion generated excitement among patrons and 60% reported increased sales as a result of the promotion.

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