The Point
Starting from the ground up
We were invited to develop the Hotel Vandivort identity system and brand voice to heighten customer experience all while unifying the different areas of the property including exterior, lobby, restaurant and guest rooms.
The Plan
Sifting through history
We tapped into the Masonic heritage of the building. The rich history provided a litany of information and paved the way for some pretty cool visual storytelling threaded throughout the spaces.
The Idea
A timeless truth
The negative space in the iconic V is actually a profile of a plumb bob. What is a plumb bob you might ask? It’s a pointy weight suspended from a string. According to Masonic lore, the plumb bob is symbol of virtue and truth. They never lead you astray and always find the center.
The Work
Originally built in 1906 as a Masonic Temple, the Hotel Vandivort was recently renovated to become the city’s first four-diamond hotel, right down the street from our home. We’re lucky to have such a great neighbor and a little bit of SoHo right here in SoMo.
The Payoff
Come stay the night and see for yourself.
You can walk by practically any time of day and notice The Order bustling with business and the hotel lobby area full of plugged-in professionals.
Find out how we can put solutions like these to work for you.
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We work where brands overlap.
Shared Spaces Marketing is the practice of connecting with consumers in places where physical, digital and intellectual space is shared by multiple brands.
Where people congregate. Where channels intersect. Where companies collaborate.
This is where the agencies of Marlin Network work, in the warm, cozy dogpile of consumer and trade.