Nurture purchasers of McCain products by providing menu inspiration via social media. Showcase craveable ideas to increase purchase frequency and drive brand awareness with new customers.
Initiate relationships with bloggers near targeted retailers in key markets to generate and spread the word about McCain potato products. Focus on bloggers with relevant followers, specifically mommy shoppers.
Utilize influencers to inspire moms with family-friendly activities and tips, recipes and creative inspiration for hosting parties and simple weeknight meals. Content is distributed to influencers’ networks & shared on McCain Facebook page to amplify reach beyond initial influencer audience.
The program generated nearly 37 million impressions for McCain (317% of campaign goal!) and drove nearly 34,000 content engagements.