Nestle Professional’s flavor concentrates and base brand MINOR’S was repositioned as “Pride in the Craft.”
Before investing in a launch, let’s see if this idea resonates with operators.
Test the new creative against another Nestle Professional’s base brand – CHEF – to see what resonates more and why.
Tapped Operator Vantage to ask 202 commercial and non-commercial operators to compare the two. Using a mix of closed and open-ended questions, we were able to understand what operators preferred, and more importantly, why.
“Craft Without Compromise” was the overwhelming preferred campaign because – in the minds of the people who matter – it conveys quality, authenticity and integrity.